Creating a Referral Based Business

A Nielsen study found that 92% of consumers trust their friends and families over any form of marketing for recommendations. Word of mouth is, and has always been, the best marketing you could hope for. So, it only makes sense that turning your clients/customers into ambassadors for your brand is a smart business decision worth the effort it takes. If your clients are loyal and love your products or services, they'll be happy to tell others about you to not only benefit you, but to benefit those they care about. In doing so, they're actually doing the marketing for you, saving you a great deal of money, time, and resources! The only problem is how to go about obtaining quality referrals without making costly mistakes!

That’s why the CREATING A REFERRAL-BASED BUSINESS self-directed course is perfect for introverts and extroverts alike … it provides all the tools, templates and resources necessary to build a unique referral system for your particular business venture! Indeed, the materials in this self-directed course have worked for coaches, trainers, realtors, therapists, insurance agents, and others - and can work for you, too!

The course includes:

  • A 49-page Textbook of the Creating A Referral-Based Business Marketing System that encompasses:
    • An overview of the Referral Based Business Marketing System
    • Defining Your Ideal Client
    • Identifying Potential Referral Sources
    • Developing Your Motivating Offer
    • Crafting Your Referral Request
    • Outlining Recommendation Message
    • Designing a follow-up strategy for referral sources and converting referrals
    • When (and How) to Ask for Referrals
  • A 65-page Workbook of Tools, Templates & Resources including 2 years worth of sample content
  • 4 hours of live teleclass audio files
  • Networking Resources
  • All that's needed to attract the perfect clients/customers for your particular enterprise.

To complete the course you will need to have access to a computer/tablet and should be comfortable using the Internet as you will be working on an e-learning platform. Students will have one year to complete the requirements for this course.

Referral Stats (video)

Please Note: This class cannot be counted towards hours required for your Board Certified Coach credential or renewal. 


"This course is important, since everyone nowadays just talks about online marketing and seems to forget about the referral system. I think it's very interesting to learn to have other marketing options besides the online world. I really enjoy the self-directed course so far, and it seems to be very clearly structured." —Michael W.

"The [Building a Referral-Based Business course] helped me to fully understand the global community aspect involved in growing a business. The saying you have to be a friend to have a friend applies to business; you have to refer to be referred. I believe the concepts and practical ideas I learned in the [course] will help me grow my business in the global community." —Tyra M.

Course Prerequisites

  • No other courses required

Register for this course