COURSE BCSD

The Business of Coaching

Before spending thousands of dollars on marketing programs that teach a single way of doing things, you owe it to yourself to check out our Business of Coaching course!

When you are ready to focus on growing your coaching business and attracting new clients, this course will guide you through the necessary steps while helping you to avoid needless errors, unnecessary expenses and energy drainers that many - even experienced coaches - encounter.

Developed by ILCT's former Director of Training, Dr. Jim Vuocolo, MCC, this 8-module course is specifically designed to assist those with little or no experience in marketing a coaching practice - and those who have been frustrated by poor results over time.
Throughout the course, you are encouraged to play the The Practice Building Game™, a proven process that supports you to take consistent actions and develop new ways to market your coaching and take your business to a whole new level. In addition, there are 50 pages of additional resources that address everything from legal and financial start-up suggestions through a practical interview transcript with the Instructor.

  • Module 1: The Business of Coaching - Developing a Marketing Mindset; Overcoming Your Marketing Gremlins; The Practice Building Game™
  • Module 2: Discovering your Ideal Client; SWOT Analysis
  • Module 3: Creating a Powerful Introduction: The "Elevator Speech"
  • Module 4: Discovering the Value of Coaching & Developing a Fee Structure
  • Module 5: Coaching Logistics & Marketing Ideas
  • Module 6: Using Social Media; Developing A Specific Marketing Plan and A 3-Page Business Coaching Proposal
  • Module 7: Developing A Strong and Unique Brand
  • Module 8: Developing Multiple Streams of Income and Complimentary Coaching Sessions

To complete the course, you will need to have access to a computer/tablet and should be comfortable using the Internet as you will be working on an e-learning platform. Students will have one year to complete the requirements for this course.

Please Note: This class cannot be counted towards hours required for your Board Certified Coach credential or renewal. 

Course Prerequisites

None

To complete the course you will need to have access to a computer/tablet and should be comfortable using the Internet as you will be working on an e-learning platform. Students will have one year to complete the requirements for this course.

Register for this course