The Business of Coaching

Before spending thousands of dollars on marketing programs that teach a single way of doing things, you owe it to yourself to check out our Business of Coaching course! Developed by marketing coach and Director of Practice Development, Dr. Jim Vuocolo, MCC this 8-module course is specifically designed to assist those with little or no experience in marketing a coaching practice - and those who have been frustrated by poor results over time. When you are ready to focus on growing your coaching business and attracting new clients, this course will guide you through the necessary steps while helping you to avoid needless errors, unnecessary expenses and energy drains that many - even experienced coaches - encounter. Throughout the course, you are encouraged to play the The Practice Building Game™, as a process that supports you to take consistent actions and develop new ways to market your coaching in order to take your business to a whole new level. In addition, there are 50 pages of additional resources that address everything from legal and financial start-up suggestions through a practical interview transcript with the Instructor.

An optional 30 minute session with the Instructor is available at a nominal rate. (You will be given the option to include this session after clicking the "Register" button.)

Module 1: The Business of Coaching – Developing a Marketing Mindset; Overcoming Your Marketing Gremlins; 50 pages of Additional Resources (including the Practice Building Game™)

Module 2: Discovering your Ideal Client; SWOT Analysis

Module 3: Creating a Powerful Introduction: The "Elevator Speech"

Module 4: Discovering the Value of Coaching & Developing a Fee Structure

Module 5: Coaching Logistics & Marketing Ideas

Module 6: Using Social Media; Developing A Specific Marketing Plan and A 3-Page Business Coaching Proposal

Module 7: Developing A Strong and Unique Brand

Module 8: Developing Multiple Streams of Income and Complimentary Coaching Sessions

Please Note: This class cannot be counted towards hours required for your Board Certified Coach credential or renewal. 

Course Prerequisites


To complete the course you will need to have access to a computer/tablet and should be comfortable using the Internet as you will be working on an e-learning platform. Students will have one year to complete the requirements for this course.

Register for this course