Please check back soon for the next call to be announced.



Audio Archives


  •        The 7-Layer Cake Model of Building a Full and Fulfilling Coaching Practice!

    There's so much to consider when building a coaching practice.

  •        Discover Your Relationship

    Part 3 of 3

    In this final call, we'll talk about how you can use your existing network to grow your coaching business.

  •        Discover Your Client

    Part 2 of 3

    Develop a profile of your ideal client. This conversation will provide insight into the creative exploration of not only who you want to serve, but what their biggest pain points are and what their world is like.

  •        Discover Your Why

    Part 1 of 3

    Reverse engineer your marketing and lead generation by discovering why you do the work you do.

  •        Developing Your Coaching Business

    A lot of students have questions when it comes to turning their coaching passions into actual practices and we’d like to help.

  •        Demystifying Facebook

    Learn the 7 "musts" to unlocking the power of social media.

  •        Executive Coaching with the PeopleMap

    Did you know that you can gain corporate coaching experience while learning at ILCT? Due to the nature of this exclusive training, it is offered to a limited number of students... don't miss your opportunity to learn more! 

  •        Building a Coaching Business in Diverse Communities

    Do you find it difficult and challenging to coach within communities of color? That sometimes your credentials aren't getting you into the places where you would like to *really* make a difference?

  •        F.R.I.E.N.D.ship-based Marketing - How to Win Clients & Have Fun Doing it!

    Most new coaches dread the idea of having to sell themselves in order to get clients, let alone "networking" in order to meet them.

  •        Creating Your First Coaching Product - Write a Book in a Weekend

    I know it sounds fishy - but I did it and I'd like to show you how.

  •        Leverage Social Media to Grow Your Coaching Business

    After this call, you'll be ready to use social media to your advantage!

  •        Coaching Senior Transitions

    Have you thought about the potential for life enrichment for seniors via coaching? 

  •        7 “Sins” That Get You Stuck and How To Pull Yourself Out Of The Muck

    The 7 "sins" that most coaches commit that get them stuck in the muck, how to identify them and most of all, how to get out of the muck

  •        Do You Have an Identity Crisis?

    Brand identity, marketing and making a difference

  •        Summer Slump: Super Charge Your Social Media

    Techniques for overcoming periods of inactivity and getting things moving again

  •        Using Images Effectively

    Join Tracy Ray of Pink Pigeon Media as she discusses the ins and outs of using images in your online presence. Points covered will include:

    • Importance of using images
    • Finding Legal Images
    • Saving Images for best SEO (show URLs)
    • Trick for making the most of memes
    • Easy photo editing

  •        Coaching Forum: April 2015

    Join Pat Williams as he discusses with Bill O'Hanlon: How to Write a Book in Record Time in the Midst of Your Busy Life for More Clients, More Income and More Impact

    Bill O’Hanlon was trained as a psychotherapist, practiced for over 30 years, but now mostly writes books (he has written and published over 30 of them), does workshops (he has give over 3,000 presentations is over 40 countries around the world and in every State in the U.S.), and does online courses.

  •        For Bloggers: Giving Writer’s Block the Boot

    Join Tracy Ray of Pink Pigeon Media as she discusses overcoming the hurdle of writer's block. Points covered will include:

    • Conquering fear
    • Practical exercises
    • Limit Yourself / Don’t Limit
    • People love a good story

  •        What’s the most important element of Money Coaching?

    The coaching part, of course!

    Coaches often don't feel comfortable working in the area of their client's money lives. This is unfortunate since no other profession possess the powerful tools that coaches routinely employ to help their clients create lasting change. 

    Read more here!

  •        Practical Tips You Can Use Right Now for Finding Keyword Rich Blog Topics

    Join Tracy Ray of Pink Pigeon Media as she discusses the ins and outs of finding keyword-rich topics for your blog. Points covered will include: 

    • Make a list of keywords
    • Basic Google search: Relevance of results
    • Keyword tools: Use ‘em for free to uncover gold
    • The Curse of Knowledge: Expand Beyond What You Know 

    Companion document for this call: Finding Keyword Rich Blog Topics

  •        Navigating Social Media to Build Your Practice Part 7: LinkedIn

    Join Tracy Ray of Pink Pigeon Media as she explains how to harness the power of LinkedIn to build your coaching practice.

  •        How to Pitch to Magazines as a Go-To Source

    Let’s make you the one media outlets call when they’re looking for an expert. We’ll talk about how to develop relationships with editors and writers and how to find and respond to leads. Also covered: How to draft a focused press release.

    Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. Learn more about her work at coachgay.com.

  •        Navigating Social Media to Build Your Practice Part 6: Blogging

    Join Tracy Ray of Pink Pigeon Media as she discusses blogging as a tool to build your coaching practice.

    I. Quick blog overview
    II. Starting from scratch
       a. Blog without a website?
       b. Defining your blog
    III. Generating Post Ideas
    IV. Proper use of images
    V. Dealing with comments
    VI. Getting the word out about your blog

    Companion document for this call: Blogging

  •        Leveraging the Holiday Season to Market your Coaching Business

    Join Katie Karppala to explore the power of your network, creating influence, and promoting your business through the holiday season. The call will explore basic principles around this subject, and then open up for a creative brainstorming session.

    Katie Karppala, BCC, an ILCT student, is the founder of Authentic Dimensions Consulting, LLC, specializing in executive, life and wellness coaching, as well as teaching at Emory Continuing Education and Emory Corporate Learning.

  •        How to Pitch to Magazines as a Writer

    Now’s a great time to establish yourself as a freelance content-provider. You’ll learn how to figure out what print and digital magazines want, how to match your area of expertise with possible markets and how to structure a compelling story pitch.

    Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. Learn more about her work at coachgay.com.

    As a special offer to ILCT students and staff, Gay is offering her ebook How to Pitch to Magazines for half-price, $20. It includes templates, worksheets, links to sources of good stats, Do’s and Dont’s, and more. Go to coachgay.com, click on “How-to Books” in the menu bar and you’ll see the ILCT offer there. 

  •        Navigating Social Media to Build Your Practice Part 5: Twitter for Beginners

    Join Tracy Ray of Pink Pigeon Media as she discusses how to harness the power of the "Twitterverse" to build your life coaching business.

    I. Quick, basic Twitter overview
    II. Why use Twitter
    III. Creating a powerful bio
    IV. Following and being followed
          a. Hashtags
          b. Followers of Followers and those they follow
          c. Tools to find Followers 

    Click here for the companion document to this call.

  •        How to Write Outstanding Blogs

    You need and want to blog. But where do ideas come from? What’s the ideal structure and length? Should you have or do guest blogs? How often should you post? Let's get you writing!

    Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. Learn more about her work at coachgay.com.

  •        Navigating Social Media to Build Your Practice Part 4: Getting a Website - Where to Begin

    So, you need a website? Join Tracy Ray, of Pink Pigeon Media, as she discusses this important aspect of your coaching business. Should you do it yourself or pay someone to do it for you? Do you know how to choose a domain name? What is hosting? What are the necessary elements of a website? Learn the answers to these questions and more!

    Companion document for this call: Module Four: Getting a Website

  •        Navigating Social Media to Build Your Practice Part 3: Facebook for Beginners

    New to marketing on Facebook? Join Tracy Ray, of Pink Pigeon Media to learn more about this big social media platform. Learn about the differences between profiles and pages, and how to create them, build followers, the basics of posting and more.

    Click here for companion document.

  •        Navigating Social Media to Build Your Practice Part 2: Using Social Media for your Coaching Business

    Join Tracy Ray of Pink Pigeon Media to begin exploring who your target market is and what social media platforms they use (Facebook, Twitter, & LinkedIn) to determine the best platform for you. Learn about the importance of blogging and online forums, as well as the 1 mistake not to make. 

    Companion document for this call: Using Social Media for Your Life Coaching Business: 101

  •        Navigating Social Media to Build Your Practice Part 1: Social Media Overview

    Join Tracy Ray of Pink Pigeon Media for the first of this new series of teleconferences sponsored by ILCT and explore:

    • What is Social Media?
    • Top 7 reasons people turn to the Internet
    • Big Picture: Social Media is like gears in a machine
    • Which Social Networks should you use? (Making sense of it all)
    • 17 Tips to a solid, basic Social Media Strategy

    Companion document for this call: Social Media Overview

    Tracy Ray is a Social Media Specialist who manages social pages for small businesses. She creates content on their behalf, broadcasts it on social pages and creates content to promote engagement. As a consultant, she guides do-it-yourselfers through the many ways they can improve their social pages and use them to their fullest.

    Tracy lives in Georgia with her family and wirehair Dachshund. She is a photographer harboring a penchant for macro photography, an enthusiastic cook who is secretly addicted to online food porn and loves cheese beyond all reason.

  •        Tools and Techniques for Video Coaching

    Video coaching is on the rise, but to do it successfully, a little technical know-how goes a long way. Whether you're just curious or already have video clients lining up, join Joe and Ian from Practice Kit as they provide tips on apps, security and confidentiality, choosing a camera (for Mac or PC) and setting up the right recording space. 

  •        Do I Need to Have a Web Presence?

    Why do I need a web presence? Can I have “web presence” without a website? Join Ian from PracticeKit.com to learn about common misconceptions, practical do’s and don’ts and what to look for when you set out to establish a web presence to be proud of (or fix the one you’ve already got). Submit your questions and register for this useful call for any coach or counselor who wants more out of their online presence!

  •        Technology in Practice: Part 1

    Joe Wyrembelski is co-founder and technical and security lead at Lift Pattern, makers of Practice Kit.  In his daily work, Joe fields questions from coaches and counselors about the best ways to protect their privacy and those of their clients online.

    In this first of a series of calls on technology in your practice, Joe will review the basics of encryption and confidentiality and answer common questions he’s heard such as:

    “Do I have to buy a new computer to practice online?”

    “Is Skype / Gmail / AOL ‘secure enough’?”

    “How can I be sure I’m secure?”

    “Can the FBI/NSA spy on my communications?”


    During this call Joe Wyrembelski from Practice Kit covered important things that you can do to ensure security and confidentiality for you and your clients.  In his next talk he’ll be speaking about the things that your technology providers (and you as providers using technology) are responsible for; the questions you can ask to ensure they are on top of things; and how you can participate in achieving and maintaining compliance with HIPAA, FERPA, HiTech, etc.

    Links to software Recommended in this Call

    Ethical Framework for the Use of Technology in Coaching
    A set of minimum standards and practices a coach working online must always adhere to in order to be considered to be working in an ethical manner. (link)

    AntiVirus/AntiMalware
    This great article from LifeHacker explains the difference and gives some good recommendations. Specifically, they recommend using a combination of Avast andMalwarebytes.

    Password Managers
    This article from How-To Geek, “Why you should use a Password Manager and How to get started”, reiterates much of what I covered about using a Password Manager and gives links and screenshots to help you along.

    Data Encryption
    These articles from How-To Geek do a great job of walking you through the basics of securing your dropbox folder.

  •        How to Build A Wildly Successful Business Practice
    Join Jim Vuocolo, MCC, ILCT faculty member who teaches our business development/marketing classes, as he shares suggestions for coaches who are interested in growing their practice.
  •        Good, Bad and Ugly: 5 things we’ve learned about coaching professionals’ websites

    Ian and Joe, from Practice Kit, look at coaches’ websites. A lot. As user experience professionals, they share insights, observations (some might surprise you) and simple tips for keeping your website in shape – even when it’s the last thing you have time for. Learn what things are turning your visitors off, what to do about the surge of mobile visitors, and why you feel like social media is a waste of time (and may be right).