Tomorrow's
Life Coach In This Issue: Promoting the Coaching Profession Upcoming Classes
at ILCT "One of the best free
newsletters, Tomorrow's Life Coach consists
of well-researched, informative articles on
a variety of key topics for coaches. While
a publication of the Institute for Life Coach
Training, many of the articles are written
by other well-known coaches." Highly
recommended by Peer Resources (www.peer.ca/coaching.html) Upcoming Classes at ILCT Foundational Courses
Advanced
Courses
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article in this issue Pat's PonderingsDear Readers, Pat Editor's PenDear Coaches,
Do you still meet people who have never heard of coaching? I do--often. How are you meeting the challenge of explaining your craft? Recently, I've been hearing "Don't use the word 'coach', but describe what you do." It takes time, courage and hard work to prepare a powerful description of your business, but it is definitely worth it. A marketing coach can help. Do you contrast the coaching profession with therapy and consulting when talking with prospects? Last week I came across a great example of this at http://www.marketingu.net/coaching/index.html (near the bottom of the page) that you will want to read. Often stories communicate more clearly than lists of facts or definitions. Take advantage of the articles from this issue on "Promoting the Coaching Profession" to help you plan your next promotion! Celebrating the Coaching Profession, Annette A. Miller, Professional
Life Coach North Texas Coaches Promote Coaching There is an incredible amount of energy and talent in North Texas coaches. Through the Herculean efforts of the Coaching Week 2004 Team, led by Sharon Coleman and guided by Teresa Pool (current ICF-NT Chapter Host and last year's ICF-NT Public Relations Chair), many impressive events were made available to the public promoting the coaching profession this month. This was a collaborative effort initiated by ICF-North Texas (Judy Womack, 2003 Chapter Host) who was joined by CoachVille DFW (Frank Spitzig, President) and Christian Coaches Network-North Texas Chapter (Annette Miller, Facilitator). The Coaching Week Team began meeting last fall and selected various activities. Many coaches contributed their resources to brainstorming, facilitating and implementing activities. Coaching Week events were compiled and listed in one central location at www.icf-nt.org. Members were invited to submit a form to highlight their February services (workshops, coaching programs and teleclasses) which were then listed on the ICF-NT website. A flier was created that highlighted events and directed readers to the website; this flier was distributed by local coaches to the public. A Kick-Off Event on Monday of Coaching Week included 13 hours of free teleforums to provide coaching information and inspiration to the public. Each hour had a different host and focus; most were led by individual coaches. The coaching week coordinators provided a script to each teleforum host which invited listeners to Coaching Week and to visit the website. One of the local coaches who hosts a television program on a local cable channel brought three other local coaches together for a show titled "Expanding Your Life with Coaching for 2004". Radio was another venue used this year-three coaches participated in two radio shows to promote the coaching profession. Another exciting event was a pro-bono coaching program called "Giving Back - Coaching our Community Leaders." Five non-profit organizations and five school district groups were selected to receive three months of pro bono coaching. Local coaches organizing this event searched for interested organizations, created an application process, identified qualified coaches to provide the services, and matched coaches with these groups/individuals. Those selected will be committed to achieving bigger goals and advanced personal and professional development. The energy and facilitation provided by the bringing together of these coaches will continue. Later this year, a Human Resources/Organizational Development event is anticipated, as well as a CEO event. See separate article on this ICF Chapter: "Crafting our Campaign Message." New Course: Relationship Coaching with Couples Do you coach couples or are you looking to expand your coaching practice to include couples? Join Lisa Kramer for a fun, highly interactive eight-week course from March 10 - April 24 that will provide you with the tools needed to work with couples who want to create more fulfilling relationships in their lives. Click to learn more.The Conscious Relationship: Coaching with Couples
"For one human being to love another; that is perhaps
the most difficult task of all...the work for which all
other work is but preparation. It is a high inducement
to the individual to ripen…a great exacting chain
upon us, something that chooses us out and calls us to
vast things." Most of my clients hire me to assist them in making changes
in their professional lives. Since coaching addresses the
whole person, we typically focus on other life areas in
addition to career during the course of the coaching relationship.
One of those areas is referred to as ‘significant
other/romance’ on the Life Wheel. As clients make
changes in their lives, their love relationship may require
some attention in response to the changes. An important
outcome of coaching is greater self-awareness, so it makes
perfect sense for clients to desire a more conscious love
relationship as well.
The Shared Relationship Vision Here’s an example: In creating a shared relationship vision, Karen recognized that one aspect of her relationship with her partner that was missing for her was participating in fun activities together. This included going for hikes and bike rides, playing games together at home, and socializing with friends. While Jim also wanted to engage in these activities with Karen, he felt consumed by his job and by all of the handiwork that needed to be completed in the home they recently purchased. Through coaching, Jim realized that he had developed a pattern of ‘all work and no play’. He wanted more balance between work and leisure, and he began to make time to do fun activities with Karen. They also had fun working on house projects together. Lisa G. Kramer, MSW, CPCC, is a business and personal coach, trainer and teleclass leader for ILCT. Lisa’s business, Living With Intention (www.livingwithintention.com), specializes in coaching, training and Coaching Mastery™. She received her coach certification from the Coaches Training Institute. She is also a certified Imago Relationship coach, having completed postgraduate training through the Institute for Relationship Therapy, founded by Dr. Harville Hendrix. You can reach her at lisa@livingwithintention.com. Marketing Focus: Who Am I? What Am I? Who Do I Serve?
If you've asked any of these questions at some point in your life, then surely you'll be able to identify with that fact that one of the hardest things to do in a service business is to connect with your ideal audience quickly and creatively. Personal Branding can help close that gap by branding you so clearly that you're desired audience can recognize you're who they need to work with in less than 30 seconds. A clear identity constructed in a way that resonates with your ideal clients concerns and problems he/she struggles with will turn you in an instant value proposition that people can't deny. The desired response any coach wants to hear from a prospective client is, "You're exactly who and what I need to solve my problem. I must work with you." What stops most coaches isn't marketing, but instead marketing to the wrong audience with the wrong message and a lack of clarity who they are being in that message. Our job as professionally certified coaches is to make it absolutely clear who we are to someone, what we do for them, and the value we bring to that person's life by using our services. If we are unclear of our own uniqueness and what sets our service apart from the next life coach, then we will just be one more face in a sea of coaches that are coming into the profession. In our zeal to help others and prosper the world, we will be doing ourselves and our potential clients a disservice by not giving them any hooks to hang their hat on to tell us apart from one another. To prove the point, next time
you have to get something resolved by a service
professional ask yourself a simple question:
why would I choose this person over another?
What is it about this person that stood out
for me that made me get to the point where I
had to hire them because no one else could do
the job as well? Chances are that person had
a clear personal brand and was able to communicate
it to you in a way that made you believe in
them and trust them as the person you had to
have. They were CLEAR. The Brand Called Steven Diebold: I slice through the mundane with humor, great tact and care; I’m bold, to the point, a ton of fun and deeply passionate about accurate communications. I’ve trained with: CTI, ILCT, completed 5 months of a Masters program in Spiritual Psychology at USM; obtained my B.S in Communications and trained at UCLA in Film/TV as Director/Screenwriter. I’m also classically trained as an actor, singer, dancer. Announcement: Southeast Regional Coaching Conference COME JOIN US FOR THE Southeast
Regional Coaching Conference on APRIL 23-25,
2004 at the Embassy Suites in Cary, North Carolina.
We expect the conference to cover every aspect
of coaching and of running a successful business.
The conference theme is "The Architecture
of Great Coaching." Promote Yourself--Promote Coaching! I’ve been in the coaching
business as a business since 1983, and for many
years prior to that as a college football coach.
I’ll reveal to you what has worked for
me. Bob Davies, M.Ed., CPPC, MCC, is owner of High Performance Training, Inc. (www.bobdavies.com; on-line coaching at www.bobdaviescoaching.com.) He can be reached at: 949-830-9192 (phone), 949-830-9492 (fax) or info@bobdavies.com. The business address is 20992 Ashley Lane, Lake Forest, CA 92630-5865. ILCT Offers Dr. Phil for Coaches The Institute for Life Coach
Training is now the exclusive source for an
online certificate training program of coursework
on the theory, approaches and techniques that
are used by Dr. Phil McGraw to facilitate life
change. In partnership with LearnDrPhil
from Lawlis we are making these courses available
to professional coaches who want to learn
how to put Dr. Phil's coaching approaches to
work in their practice. This curriculum
of training is based on the work of Dr. Philip
C. McGraw as taught by his long-time mentor
and content advisor for the Dr. Phil Show -
G. Frank Lawlis, PhD. Crafting
our Campaign Message: "Coaching is Catching
On"
All grassroots campaigns are born from the
imagination. A simple idea is discovered and
allowed to be expressed. And as the seed of
the idea germinates its roots begin to sprout.
And how strong and deep the roots will grow
is always dependent upon how often it is nourished. Tomorrow's Life Coach™ Patrick Williams, Ed.D., Publisher Annette Miller, Editor, annette@lifesync.com © 2003 Institute for Life Coach Training www.lifecoachtraining.com Phone: 888-267-1206 info@lifecoachtraining.com
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