Volume 3 Issue 3 - March 2004 In This Issue: Research in Coaching Upcoming Classes at ILCT Tomorrow's
Life Coach is a professional monthly online journal
of the Institute for Life Coach Training that nourishes
the intellect, intuition and inspiration of the
personal/business coaching community. TLC continues
to gain in popularity among diverse coaches and
is highly recommended by Peer
Resources:
Coaching Application/Specialties
Foundational Coach Training for Christian Counselors
Courses Available Online 24/7 **
* See separate articles this issue For additional classes, details and online registration, visit our course section. Some schedules may change; check listing or contact Edwina Adams, Administration/Registration, at edwina@lifecoachtraining.com or Diane Menendez, Director of Faculty and Curriculum, at diane@lifecoachtraining.com. Dear Readers, I am so thrilled we are having an issue of TLC devoted to research in coaching. I got so charged about the addition of research as a special symposium at the Denver ICF conference in November 2003. Now keep in mind, that I am not a researcher, nor do I like reading statistical analyses in journals...and I avoided research in my doctoral program when at all possible. I am more of the visionary, futurist, strategist...but without research, you and I would not have some data that helps us understand what works or doesn't work in coaching, what outcomes are being investigated and what does it mean to the future of coaching as a recognized profession. There is much research going on today in both qualitative and quantitative studies. And there are more and more graduate degrees and certificates popping up in academia. This is all fabulous for our emerging profession. Please read the enclosed articles and resources and also check out the research library being developed at the ICF website at www.coachfederation.org. If you are not now a member of the ICF, now is the time to join and to get involved in the research committee, or to volunteer for other committees and task forces. Be a part of creating the profession you desire to be part of. Do it today! Happy Coaching, Pat Dear Coaches,
Welcome to our first issue focused on Research in Coaching! We are benefiting from the advancement of our profession, as there are increasing numbers of coaching research in papers, articles and books. In this issue, read "Establishing an Agenda for Coaching Research" written by an ICF R&D Committee member, Dianne Stober; their chairperson is Richard Zackon (212-586-8806, Rzackon@pcncoaching.com). Both Stephen Fairley's article and the 2003 ICF Coach Survey support what I've been hearing from other coaches--that becoming a profitable entrepreneur is not happening for many, even though the coaching process may be effective for clients. To meet this need, ILCT has been providing critical practice-building courses such as "Creating a Referral Based Business" and "Practice Made Perfect: Marketing Your Coaching Business for Maximum Success"--both start in April. Karen Wilson's article addresses the new research-based courses that she developed on coaching women. The Case Study, by Teresa Pool, not only highlights results from her own coaching practice, but it is an example of a document that can be used to promote coaching services. Our Marketing Focus article contrasts two purposes of networking groups and how to select the right one for your business. The mission of TLC is to "nourish the intellect, intuition and inspiration of the personal/business coaching community." Next month's issue will be on "Coaching and the Pace of Modern Living" and we need a couple more contributors. May's focus is "Cross-Cultural Perspectives in Coaching." Supporting the coaching profession, Annette A. Miller, Executive Coach Correction: Establishing an Agenda for Coaching Research Over the past two years, conversations about coaching research have skyrocketed. Last year's inaugural International Coach Federation Research Symposium and the Australian Evidence-Based Coaching Conference were exciting and invigorating meetings of researchers and practitioners interested in discussing the role of research in coaching. As part of my presentation at the Australian conference, I put forward some of the tasks I see ahead for coaching research. Here is a summary of those thoughts: There are several broad areas in which coaching research is needed at this time. They include: 1) defining what constitutes coaching; 2) adapting and developing measures appropriate for coaching research; 3) evaluating the effectiveness of coaching as an intervention; 4) developing theories of the coaching process; 5) delineating salient characteristics of clients and coaches; and 6) refining techniques based on evidence generated by research and theory. Defining Coaching Appropriate Measurements
for Use in Coaching Research Effectiveness of Coaching Developing Theories of
the Coaching Process Explicating Characteristics
of Clients and Coaches Towards Evidence-Based
Coaching Dianne Stober, Ph.D., is co-principal investigator of the Regis University Coaching Project. Dianne coaches, researches, and participates in the coaching community as the ICF Research Forum host, ICF R&D Committee member, 2003 and 2004 ICF Research Symposium Organizing Committee member, and presented at the 1st Australian Evidence Based Coaching Conference. She can be reached at 970.225.0599 or dstober@mindspring.com. Who Are the Women We Are Coaching? As the coaching profession continues to move forward to define itself as a profession, it is imperative that it attends to the full experience of what it takes to be an exceptional coach. To be sure, our skill set must be flexible, expansive and creative in order to meet the needs of each client who honors us with his or her trust. Concurrently, it is important that we know how to think like a coach; that we have the wherewithal to fully comprehend the complexities of the person with whom we are working. Questions such as: what is the emotional make-up of this person, how has the past molded the personality structure of this person, what impact does this person’s age, cultural background and gender have on how he/she sees, acts, feels, thinks, etc. Fortunately, the field of coaching does not have to exist in a vacuum. In fact, it is time that it begins to rigorously build bridges to sister (brother) professions and incorporate relevant learnings and discoveries into its body of knowledge. What a wealth of resources we have to draw upon in order to be wise and competent coaches. Since the Women’s Movement in the late 1960’s, research into the psychology of women and later the psychology of men, has allowed professionals who seek to impact the human experience at home and in the work place, to deepen their understanding of how we grow and intellectually and emotionally process our lives. The complex nature of relationships, communication, learning (to name of few areas) have been illuminated tremendously as studies see individuals as diverse beings instead of as generic people. The work of coaches will benefit tremendously by bringing these bodies of knowledge into our consciousness as we work with our clients. Over the past year, I have taught a course on Coaching Women and am now poised to teach it for the second time now with the benefit of the inaugural year behind me. The following are some highlights from the research from the psychology of women which will be discussed in depth in the course. How would you coach differently if you kept the following in mind when working with your female clients?
The contribution of these and other research findings will allow coaches to provide more complete assessments, develop more powerful working alliances, and cocreate more effective pathways for growth and life enhancement. Knowing our clients beyond their situations, desires and behavior gives us a more complete view of who they are and thus will take us as coaches a long way towards facilitating successful change and helping our clients appreciate the enormous capacity that they have to create possibilities in their lives. Karen Kahn Wilson, Ed.D. PCC is a psychologist and coach who has often been called “the coach’s coach.” She mentors many coaches as they develop their practices and skills as a coach. In addition, she is a pioneer in the development of the specialty of divorce coaching and she works extensively with executives and entrepreneurs. Karen is a featured writer for Fempreneur Magazine and Real! Magazine. In October 2003 her first book, Transformational Divorce was published by New Harbinger Publication. During her 27-year career she has made hundreds of presentations and has taught many coaching classes. She can be contacted at kkwilson99@aol.com. NOTE: This class will be offered in two 12-week sections (see article below).
"An
inconvenience is only an adventure wrongly considered;
an adventure is an inconvenience rightly considered."
New Classes: The Theory and Practice of Coaching Women Two New Innovative Classes from Executive Coach Academy in Partnership with Institute for Life Coach Training For the past twenty five years, extensive research has been conducted which highlights the cognitive, emotional, neurological and social anatomy of women. In order to be effective coaches, it is imperative that we know this research, understand its implications and utilize it continuously in the work that we do across all practice venues. Participants will be on the forefront of the coaching field as conceptual bridges are constructed between psychological research and coaching applications. In this course we will upgrade existing coaching tools and introduce new ways of understanding our female clients. (See separate article above.) Part I: Characteristics of Female Coaching Clients—A dynamic and useable course which will highlight the research about women and how we can use this knowledge to effectively coach women. Four critical dimensions will be discussed: psychological foundations (based on the book The Healing Connection by Jean Baker Miller, Ph.D.); intellectual development and organization (based on the book Women’s Ways of Knowing by Mary Belenky, et.al.); how women think, express themselves, and process information (based on the book You Just Don’t Understand by Deborah Tannen); and a brief consideration of a popular spiritual/community consciousness which is utilized by many women (based on the book Circle of Stones by Judith Duerk). 12 Weeks beginning Tuesday April
20 thru July 13 (no class July 6) Part II:
Issues and Techniques for Coaching Women—Part
II will focus on two key questions: what are the most
frequent issues presented by women in coaching and
what coaching skills will most powerfully help women
achieve their coaching goals? Topics which possess
personal, social and 12 Weeks beginning July 20 thru
October 5 Instructor: Karen Kahn Wilson, Ed.D. PCC is an experienced coach, teacher, author and psychologist who has worked with women in different capacities throughout her 25-year career. She is noted for her warm, dynamic and interactive teaching style. All classes will be recorded and made available for $15 from an independent audiotape producer. To be accepted for enrollment for this class, please contact Edwina Adams at ILCT (972-867-1915) to see if there is a good fit between your background, coaching goals and the aims of our program. Researching Success Factors in Professional Coaching In his new best selling book, Getting Started in Personal and Executive Coaching, author Stephen Fairley discusses some of the incredible findings he discovered as part of a nationwide survey he conducted on over 300 coaches to find out what works and what doesn’t when it comes to creating a financially successful coaching practice.
After seeing that a large number of coaches are finding it difficult to land new clients and create enough revenues from coaching to make a real living, Stephen decided to study financially successful coaches (those making $75,000 or more) to determine what they do and don’t do in the areas of: sales, marketing, and financial issues. In terms of sales and marketing, financially successful coaches don’t just rely on referrals to find new clients; they use active sales strategies to target prospects. The number one way they do this is through the use of paid presentations, seminars, and workshops. There are 3 keys successful coaches remember when using presentations to attract clients:
In terms of finances, financially successful coaches recognize they need to invest money on a regular basis to build their business. Over 60% of coaches who make more than $75,000 a year invest at least $200 to $500 per month on different sales and marketing activities like: attending networking events, direct mail campaigns, and sending out newsletters/ezines. It is especially important during the start up phase (the first 18-24 months) of your business to invest heavily in proven marketing techniques. The core concept of Getting Started in Personal and Executive Coaching is that building a successful coaching practice isn’t magic or rocket science, it is work and it takes time, energy and money. It follows the same principles and guidelines as building any other small professional service business. To create a thriving coaching practice you must devote a lot of time, energy, and resources and manage it like a small business. Stephen Fairley is the author of three books including the best-selling Getting Started in Personal and Executive Coaching. He is a Business Coach and President of Today's Leadership Coaching (www.TodaysLeadership.com). You can order the book at www.BN.com or www.GettingStartedInCoaching.com. Contact him at 1-888-588-5891 or Stephen@TodaysLeadership.com. Accelerate
your coaching skills and business growth Marketing Focus: Choose the Right Networking Group Entrepreneurs are very busy—but is their activity supporting their business goals? When selecting a networking group, consider if your needs are “training” or “production.” If your goal is to enhance your skills for meeting strangers and describing your coaching business, you want a networking group that will “train” you. But if you are looking for hard referrals that will convert into cold cash, you are looking for “production” from your networking group. Our local chamber of commerce has a powerful leads networking group that is very supportive. The group consists of various types of businesses. It meets twice a month and during the meeting, allows only 20-30 seconds per participant to introduce their business. Attendees are friendly and get to know one another better outside the regular meeting through “one-on-ones” in which two business people get together over coffee/tea to describe their businesses and ideal clients. Also, regular attendees are allowed to provide a 10-minute spotlight on their business every year or so. As a coach, I was asked to provide a very short inspirational “Coaching Moment” at several meetings. A networking group similar to this will help you to finely hone your skills in introductions. Everything is different when you are pursuing valuable referrals that will provide a steady stream of clients. Seek a networking group that is intimately involved in business relationships with your ideal client. Adjust your attire, business card and introduction to specifically focus on that market. Clearly describe your ideal client so that your networking partners can easily identify them as they go about their daily business. Build relationships with the group members to help bring you to their mind between meetings. Loyalty to the group is essential—you will be expected to pass along a certain number of referrals to group members regularly. Know your goal—is it training or production? And build your business wisely by selecting the right networking group. Annette A. Miller, MBA, Professional Life Coach, is president of LifeSync Coaching. She is a member of the Flower Mound (Texas) Chamber of Commerce Leads Group and a member of a private mastermind group called "The Board." She can be reached at amiller@lifesync.com or 972.539.6907. In November 2003, ICF published a public preliminary report of an extensive survey of their members. Nearly 2,300 coaches responded by this date. Rather than reproducing the report here, we are providing the link (www.coach-federation.org/coaching_survey/index.asp; icfsurvey@coachfederation.org) and mentioning highlights of the data. The categories receiving the highest number of responses are listed first. Not all data is included here.
Case Study: The Impact of Coaching on Executive Development In Fall of 2002, Transitions for Life conducted a three-month initiative to provide short-term coaching for executives of an international Fortune 500 company. This study was undertaken to demonstrate the effectiveness of short-term professional coaching as one component of an executive development program. Specifically, the study was intended to answer the following questions: 1. Is short-term coaching, focused
on specific development goals, an effective executive
development tool? Following completion of the coaching period, each participant overwhelmingly affirmed favorable outcomes from their short-term executive coaching experience. Based on the coach’s observations during the study and the results of the participant survey, the following recommendations were proposed: Select executives based
on their desire for change and willingness to commit
to the process. Establish measurable goals
at the onset of the coaching process. Encourage goals that address
personal traits and habits that may hinder success. Provide a fully confidential
environment for the coaching process. Take a checkpoint 4-6
weeks into the coaching relationship. Commit executives to a
minimum of three months for tangible results. To request a complete copy of the study report, write to teresa@transitionsforlife.com. Transitions for Life provides coaching services to executives, professionals and entrepreneurs, and specializes in guiding clients to superior levels of professional and personal success. For information, call Teresa Pool at 972-208-0577 or visit www.transitionsforlife.com.
"Do
not follow where the path may lead. Go, instead,
where there is no path and leave a trail."
ILCT Offers Dr. Phil for Coaches - Available 24/7 The Institute for Life Coach Training is now the exclusive source for an online certificate training program of coursework on the theory, approaches and techniques that are used by Dr. Phil McGraw to facilitate life change. In partnership with LearnDrPhil from Lawlis we are making these courses available to professional coaches who want to learn how to put Dr. Phil's coaching approaches to work in their practice. This curriculum of training is based on the work of Dr. Philip C. McGraw as taught by his long-time mentor and content advisor for the Dr. Phil Show - G. Frank Lawlis, PhD. Ethics & Dr. Phil's Approach -
$125 (ILCT price $95) Self Matters - $395 (ILCT price $365) Life Strategies- $395 (ILCT price
$365) Relationship Rescue- $395 (ILCT price
$365) Ultimate Weight Solution - $395 (ILCT
price $365) Online Professional Development Modules Click here to learn more or to register! The
Philadelphia Area Coaches Alliance Presents… The Philadelphia Area Coaches Alliance (PACA) and the Expo Planning Committee proudly announce the 2nd Annual Coaching Expo to be held in Bryn Mawr, PA. The conference theme highlights the coaching profession as a catalyst for individual growth and global impact. The PACA 2004 Coaching Expo is the REGIONAL OPPORTUNITY for Coaches, those who use coaching skills in their profession, and those who are interested in learning more about coaching, to come together to learn, connect and enjoy. Don’t miss this event! The day-long experience will include nationally-known keynote speaker Michael Neill, multiple workshops on a wide variety of topics, networking activities and other professional, personal and practice development events. Tomorrow's Life Coach If you wish to use any of our content
in a newsletter, magazine or other media (whether
public or internal), please request permission from
the editor.
|