Successful business owners online and off agree that "When you fail to plan, you plan to fail." What is the most crucial element of preparing a business plan? You must first identify the niche or market you are going to enter. Do this correctly and your business will not only match your passions, but it will also go a long way towards meeting all your financial needs. Unfortunately, some coaches and entrepreneurs rush headlong into starting a business before they have narrowed their niche market. That can be fatal to the success of building your business in the long term.
Many new coaches start coaching anyone who is open to letting them "give a free session" or "practice coach" with them. However, this trial-and-error approach takes a good deal of time and energy - and may result in a good deal of frustration for both coach and client if the fit isn't right. In short, if you don't narrow down your market significantly, you try to please too many people. This mass-market approach leaves you battling larger businesses that are already known as leaders in that particular field.
This course was created to help you solve that "too wide" or "too narrow" market approach that so many "coachingpreneurs" adopt.
Successful niche marketing does not have to be a hit-or-miss proposition. You really can improve your odds of succeeding in business dramatically simply by following a proven niche selection process.
This course does not count toward the BCC.