Let's face it, almost everyone is on some form of social media platform spending hours per day scrolling, "like" or "hearting" posts, and sharing content. Hands down, social media is the most powerful marketing tool we have, but so few coaches...

Join us for this exciting three-call series by marketing expert Terry Pappy.

This is the second call in our three-call series, Calm the Overwhelm: Building the Right Mindset For a Winning Coaching Practice.

This is the first call in our three-call series, Calm the Overwhelm: Building the Right Mindset For a Winning Coaching Practice.

There's so much to consider when building a coaching practice.

Part 3 of 3

In this final call, we'll talk about how you can use your existing network to grow your coaching business.

Part 2 of 3

Develop a profile of your ideal client. This conversation will provide insight into the creative exploration of not only who you want to serve, but what their biggest pain points are and what their world is like.

Part 1 of 3

Reverse engineer your marketing and lead generation by discovering why you do the work you do.

A lot of students have questions when it comes to turning their coaching passions into actual practices and we’d like to help.

Learn the 7 "musts" to unlocking the power of social media.

Did you know that you can gain corporate coaching experience while learning at ILCT? Due to the nature of this exclusive training, it is offered to a limited number of students... don't miss your opportunity to learn more! 

Do you find it difficult and challenging to coach within communities of color? That sometimes your credentials aren't getting you into the places where you would like to *really* make a difference?

Most new coaches dread the idea of having to sell themselves in order to get clients, let alone "networking" in order to meet them.

I know it sounds fishy - but I did it and I'd like to show you how.

After this call, you'll be ready to use social media to your advantage!

Have you thought about the potential for life enrichment for seniors via coaching? 

The 7 "sins" that most coaches commit that get them stuck in the muck, how to identify them and most of all, how to get out of the muck

Brand identity, marketing and making a difference

Techniques for overcoming periods of inactivity and getting things moving again

Join Tracy Ray of Pink Pigeon Media as she discusses the ins and outs of using images in your online presence. Points covered will include:

• Importance of using images
• Finding Legal Images
• Saving Images for best SEO (show URLs)
• Trick for making the most of memes
• Easy photo editing

Join Pat Williams as he discusses with Bill O'Hanlon: How to Write a Book in Record Time in the Midst of Your Busy Life for More Clients, More Income and More Impact

Bill O’Hanlon was trained as a psychotherapist, practiced for over 30 years, but now mostly writes books (he has written and published over 30 of them), does workshops (he has give over 3,000 presentations is over 40 countries around the world and in every State in the U.S.), and does online courses.

Join Tracy Ray of Pink Pigeon Media as she discusses overcoming the hurdle of writer's block. Points covered will include:

• Conquering fear
• Practical exercises
• Limit Yourself / Don’t Limit
• People love a good story

The coaching part, of course!

Coaches often don't feel comfortable working in the area of their client's money lives. This is unfortunate since no other profession possess the powerful tools that coaches routinely employ to help their clients create lasting change. 

Read more here!

Join Tracy Ray of Pink Pigeon Media as she discusses the ins and outs of finding keyword-rich topics for your blog. Points covered will include: 

• Make a list of keywords
• Basic Google search: Relevance of results
• Keyword tools: Use ‘em for free to uncover gold
• The Curse of Knowledge: Expand Beyond What You Know 

Companion document for this call: Finding Keyword Rich Blog Topics

Join Tracy Ray of Pink Pigeon Media as she explains how to harness the power of LinkedIn to build your coaching practice.

Let’s make you the one media outlets call when they’re looking for an expert. We’ll talk about how to develop relationships with editors and writers and how to find and respond to leads. Also covered: How to draft a focused press release.

Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. Learn more about her work at coachgay.com.

Join Tracy Ray of Pink Pidgeon Media as she discusses blogging as a tool to build your coaching practice.

I. Quick blog overview
II. Starting from scratch
   a. Blog without a website?
   b. Defining your blog
III. Generating Post Ideas
IV. Proper use of images
V. Dealing with comments
VI. Getting the word out about your blog

Companion document for this call: Blogging

Join Katie Karppala to explore the power of your network, creating influence, and promoting your business through the holiday season. The call will explore basic principles around this subject, and then open up for a creative brainstorming session.

Katie Karppala, BCC, an ILCT student, is the founder of Authentic Dimensions Consulting, LLC, specializing in executive, life and wellness coaching, as well as teaching at Emory Continuing Education and Emory Corporate Learning.

Now’s a great time to establish yourself as a freelance content-provider. You’ll learn how to figure out what print and digital magazines want, how to match your area of expertise with possible markets and how to structure a compelling story pitch.

Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. Learn more about her work at coachgay.com.

As a special offer to ILCT students and staff, Gay is offering her ebook How to Pitch to Magazines for half-price, $20. It includes templates, worksheets, links to sources of good stats, Do’s and Dont’s, and more. Go to coachgay.com, click on “How-to Books” in the menu bar and you’ll see the ILCT offer there. 

Join Tracy Ray of Pink Pigeon Media as she discusses how to harness the power of the "Twitterverse" to build your life coaching business.

I. Quick, basic Twitter overview
II. Why use Twitter
III. Creating a powerful bio
IV. Following and being followed
      a. Hashtags
      b. Followers of Followers and those they follow
      c. Tools to find Followers 

Click here for the companion document to this call.

You need and want to blog. But where do ideas come from? What’s the ideal structure and length? Should you have or do guest blogs? How often should you post? Let's get you writing!

Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. 

So, you need a website? Join Tracy Ray, of Pink Pigeon Media, as she discusses this important aspect of your coaching business. Should you do it yourself or pay someone to do it for you? Do you know how to choose a domain name? What is hosting? What are the necessary elements of a website? Learn the answers to these questions and more!

Companion document for this call: Module Four: Getting a Website

New to marketing on Facebook? Join Tracy Ray, of Pink Pigeon Media to learn more about this big social media platform. Learn about the differences between profiles and pages, and how to create them, build followers, the basics of posting and more.

Click here for companion document.

Join Tracy Ray of Pink Pigeon Media to begin exploring who your target market is and what social media platforms they use (Facebook, Twitter, & LinkedIn) to determine the best platform for you. Learn about the importance of blogging and online forums, as well as the 1 mistake not to make. 

Companion document for this call: Using Social Media for Your Life Coaching Business: 101

Join Tracy Ray of Pink Pigeon Media for the first of this new series of teleconferences sponsored by ILCT and explore:

• What is Social Media?
• Top 7 reasons people turn to the Internet
• Big Picture: Social Media is like gears in a machine
• Which Social Networks should you use? (Making sense of it all)
• 17 Tips to a solid, basic Social Media Strategy

Companion document for this call: Social Media Overview

Tracy Ray is a Social Media Specialist who manages social pages for small businesses. She creates content on their behalf, broadcasts it on social pages and creates content to promote engagement. As a consultant, she guides do-it-yourselfers through the many ways they can improve their social pages and use them to their fullest.

Tracy lives in Georgia with her family and wirehair Dachshund. She is a photographer harboring a penchant for macro photography, an enthusiastic cook who is secretly addicted to online food porn and loves cheese beyond all reason.

Video coaching is on the rise, but to do it successfully, a little technical know-how goes a long way. Whether you're just curious or already have video clients lining up, join Joe and Ian from Practice Kit as they provide tips on apps, security and confidentiality, choosing a camera (for Mac or PC) and setting up the right recording space. 

Why do I need a web presence? Can I have “web presence” without a website? Join Ian from PracticeKit.com to learn about common misconceptions, practical do’s and don’ts and what to look for when you set out to establish a web presence to be proud of (or fix the one you’ve already got). Submit your questions and register for this useful call for any coach or counselor who wants more out of their online presence!

Joe Wyrembelski is co-founder and technical and security lead at Lift Pattern, makers of Practice Kit.  In his daily work, Joe fields questions from coaches and counselors about the best ways to protect their privacy and those of their clients online.

In this first of a series of calls on technology in your practice, Joe will review the basics of encryption and confidentiality and answer common questions he’s heard such as:

“Do I have to buy a new computer to practice online?”

“Is Skype / Gmail / AOL ‘secure enough’?”

“How can I be sure I’m secure?”

“Can the FBI/NSA spy on my communications?”

During this call Joe Wyrembelski from Practice Kit covered important things that you can do to ensure security and confidentiality for you and your clients.  In his next talk he’ll be speaking about the things that your technology providers (and you as providers using technology) are responsible for; the questions you can ask to ensure they are on top of things; and how you can participate in achieving and maintaining compliance with HIPAA, FERPA, HiTech, etc.

Links to software Recommended in this Call

Ethical Framework for the Use of Technology in Coaching
A set of minimum standards and practices a coach working online must always adhere to in order to be considered to be working in an ethical manner. (link)

AntiVirus/AntiMalware
This great article from LifeHacker explains the difference and gives some good recommendations. Specifically, they recommend using a combination of Avast andMalwarebytes.

Password Managers
This article from How-To Geek, “Why you should use a Password Manager and How to get started”, reiterates much of what I covered about using a Password Manager and gives links and screenshots to help you along.

Data Encryption
These articles from How-To Geek do a great job of walking you through the basics of securing your dropbox folder.

Ian and Joe, from Practice Kit, look at coaches’ websites. A lot. As user experience professionals, they share insights, observations (some might surprise you) and simple tips for keeping your website in shape – even when it’s the last thing you have time for. Learn what things are turning your visitors off, what to do about the surge of mobile visitors, and why you feel like social media is a waste of time (and may be right).