The Coaching industry, my books, and the teachings of ILCT have been emphasizing for 20 years now that coaches avoid advising their clients. The key term of this teaching needs to be looked at honestly.
And what really goes on behind closed doors of coaches? I suspect many coaches give much more advice than they think they do. As you get mentoring and become a more reflective learner of your coaching, you will honor the code of eschewing the style of advice that include telling and directing, but will gracefully offer thoughts, resources, and your own experience or knowledge to the coaching relationship for expanding the client’s awareness and choice. After all, isn’t that the end goal? (excerpted from Pat Williams' article Do we or don’t we offer advice as coaches?)