Today there are over 2.5 billion Internet users and over 1.5 million searches online for coaching professionals each month. Having an effective online presence isn't just recommended, it is an essential asset. Often times, we find that people get a website and then never touch it again. Having a website is a great first step, but with over 644 million sites, what's the point if it can't be found?
There is no better way to bring traffic to your website than with Search Engine Optimization (SEO), which is a collection of specialized practices that make your site appear closer to the top of major search engines like Google, Yahoo and Bing. Here are some simple steps to optimizing your site:
1. Update Content Regularly: Search engines look for sites that have new and fresh content. Letting your website sit on content that hasn't been updated suggests that the information is old and not accurate. An effective way to update content is by adding links to articles and changing those links every month. This gives your website new content and serves as a reliable resource for clients. An important thing to note about search engine optimization though, is that quality trumps quantity. In fact, if you are just adding filler content, it could actually hurt your websites ranking so it is always best to be selective when updating content.
2. Have Effective Title Tags On All Pages: Title tags are the main text that describes online content. They appear in the browser, on search results pages and on external websites. Effective title tags on each page are essential for best search engine optimization practices. Without them, it is likely your site could be missed by a search engine when someone is searching for your product or service.
3. Network Through Online Directory Listings: Online directories are online guides that organize websites by subject. Networking through directories allows search engines to recognize and trust your website, which will provide you with a higher page ranking.
4. Build a Social Media Presence: With the increased use of social media, it is now essential to know the social media platforms your clients use, especially Facebook, Google +, Twitter, Blogs, and LinkedIn. These provide a great avenue to connect with clients, both current and potential. And now, because search engines pick up on links shared through social media, these social media platforms also help with search engine optimization.
The reality is an effective online presence can help with search engine rankings. By having a website that offers online scheduling, provides recommended readings, sends eNewsletters, and connects with clients via social media, you are not only helping to build closer relationships with your clients, but allowing new clients to find you as well.
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