COURSE AIC

AI and Coaching: Presence, Ethics, and Everyday Practice

This course explores the rapidly evolving intersection of artificial intelligence (AI) and coaching through a practical, ethical, and psychologically informed lens. Rather than focusing solely on enterprise AI coaching systems, this training addresses the everyday realities coaches are already encountering: clients using AI between sessions, coaches experimenting with AI tools for reflection and practice support, and the growing cultural presence of conversational AI in personal growth and wellness spaces.

Participants will examine the ICF AI Coaching Framework alongside real-world coaching applications of AI, including ethical considerations, privacy concerns, informed consent, AI as reflective mirror, prompt development, administrative uses, and the psychological dynamics emerging between humans and conversational technologies. The course emphasizes discernment, presence, and maintaining the humanity of the coaching relationship in an increasingly digital world.

Topics covered:

• Enterprise vs. private practice realities
• AI as an extension of cyberculture
• AI as mirror, projection, and meaning-making
• Practical applications of AI in coaching practice
• Transparency, confidentiality, and informed use

Course Prerequisites

None

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