Before spending thousands of dollars on marketing programs that teach a single way of marketing your coaching, you owe it to yourself to check out this course!
When you are ready to focus on growing your coaching business and attracting new clients, this course will guide you through the necessary steps while helping you to avoid needless errors, unnecessary expenses, and energy drainers that many - even experienced coaches - encounter.
Developed collaboratively by ILCT's former Director of Training, Dr. Jim Vuocolo, MCC and ILCT’s Social Media Manager and Wellness Coaching Instructor, Michelle McEllis, this 6-module course is specifically created for you, the coach, to successfully market your services in today’s dynamic world. Whether you are new to coaching and marketing your business, or you feel like you are becoming stagnate, this course is for you!
After working through the modules, there is a 3 ½ hour training specifically dedicated to the internet and social media aspects of your business, covering: domain names, blogging, SEO vs SEM, Facebook ads, Instagram and Sales Funnels.
The program includes:
• A 130 page comprehensive workbook
• 5 hours of video training (updated mid-2019)
• Email access to your instructor throughout the course
Module 1 Get Started: Is designed to get you going towards your business, developing a Marketing Mindset; overcoming your Marketing Gremlins.
Module 2 Get Clear: Is designed to help you get clear on what you want out of your business and who you want to serve and ultimately discovering your Ideal Client and creating a Powerful Introduction
Module 3 Get Going: We get into the conversation of money, your mindset around money and how to make money!
Module 4 Branding and Marketing: Will help you develop a strong brand with a unique message
Module 5 Utilizing And Maximizing Referrals: Will deep dive into referrals which are key to business success
Module 6 Growing Financially: Dives into online marketing and developing multiple streams of income.
To complete the course, you will need to have access to a computer/tablet and should be comfortable using the Internet as you will be working on an e-learning platform. Students will have one year to complete the requirements for this course.
Please Note: This class cannot be counted towards hours required for your Board Certified Coach credential or renewal.
Note: Please be sure to download the Welcome Letter when you register as it contains the link for your class.
This course is jam packed with great ideas for launching and building a coaching business. It was really helpful to me with some practical guidance. There are a lot of resources out there to guide people in building a business, but not many quality resources that are targeted to coaching businesses. That makes this course a valuable resource for beginning coaches. I plan to refer back to this course and this workbook for years as I build and expand my coaching business. Thank you, Michelle, for providing the great resource!