COURSE WYN

What You Need to Know Before You Start Marketing

Are You in the Early Stages of Starting Your Business?

  • Newly certified or nearly finished with your course work and at the early stages of creating your business
  • Recommitting to get your business started after having been stalled for a while
  • Restarting your business after changing your business focus 

A Bit of Perspective

First, please know you are not alone! Starting a business from scratch or trying to grow a seedling of a business into a flourishing venture is quite a journey. 

 Second, know that your journey as a new entrepreneur is different from that of an experienced entrepreneur. Although some of the topics are the same, the way you approach them as a new business owner is different.

Third, I have found through years of experience that fast, bold solutions and strategies that throw me out into the world where I feel exposed and unprepared are bound to backfire. If I don't feel clear, safe, and confident, I'll put on the brakes and back up! Then it takes me a while to build up enough confidence to step out again. 

If you are built like many coaches are — sensitive, intuitive, creative, empathic, and possibly introverted — you may recognize this pattern in yourself too. Stopping your progress because you feel uncomfortable is not the best strategy when you are trying to build your business!

There is another way!

Setting the Stage for Success

Although you know you must market consistently to build your business, did you know there are several crucial steps to take before you start sharing your new business and services with others?

Before you can create a thriving business, you must build momentum. 

Before you can build momentum, you must take a series of effective, consistent actions. 

Before you can take action, you must feel confident. 

Before you can feel confident, you must have clarity about your work and your business. 

In this six-week workshop you will explore 12 Facets of Clarity to:

  • Identify the gaps that have been holding you back
  • Discover what you need to resolve to feel clear enough and confident enough to begin taking strategic actions within your business. 
  • Create reliable ways to turn your hesitation into a source of wisdom that shows you the best ways to create a flourishing business that works for you and your clients.  

Course Outline

Week 1: Gain a New Understanding of the Journey You Are On

Understand the map of your journey to start your business, the benefits of growing your new business incrementally, and why traditional business coaching advice is not helping you reach your goal. Familiarize yourself with the 12 Facets of Clarity we'll be talking about during the workshop that are essential to your success. Possible form of hesitation: Overwhelm

Week 2: Firm Up Your Focus, Your Form of Work, and Your Framework with Feedback from Your Clients

Discover what you do know about your focus and then confirm and verify your conclusions through conversations with your clients. Gaining enough clarity at this stage is an essential prerequisite before you'll be able to take actions to build your business. Possible form of hesitation: Confusion

Week 3: Explore the Problems You'd Like to Resolve and Who Is Likely to Benefit Most from Your Work

Uncover the value and benefit of the work you do. Although this may look like we are focusing on your marketing niche in this section, we are not! It's too early for that conversation. Your goal in this section is to focus inward to gain a deeper understanding of your own work. Possible form of hesitation: Difficulty Making Decisions

Week 4: Find the Business Model, Client Flow, and Collection of Offers that Will Allow You to Flourish

When you can see the overall structure of your business and see that it really is financially feasible, then you can relax into making it a viable venture. Possible form of hesitation: Fear

Week 5: Discover Initial Ways to Boost Your Presence Locally and Beyond

Find and create personalized ways you can become more visible in your community. This is not about forcing yourself to step into a bigger presence than you are ready for, but rather to find the ways that feel reasonably doable. Possible form of hesitation: Perfectionism

Week 6: Reassess Your Foundation to Find Your Growing Edge and Identify Your Next Steps

After taking this first pass through the 12 Facets of Clarity, you'll be able to see where you need to focus to enhance the foundation of your new business and how you can begin taking actions to build momentum. Possible form of hesitation: Paralysis or Procrastination

Creating greater clarity about these 12 aspects of your business builds a foundation that’s stable enough to support your growth.  With this new level of clarity and confidence, you will find you can take the necessary actions to grow your business with more ease.

This course includes 1 hour of mentoring with the instructor. Since you will be discussing your business development, this hour cannot be used as part of the mentoring for obtaining or renewing an ICF credential.

This course does not count toward the BCC.

Course Prerequisites

None

Testimonials

Carol truly understands the specific nuances, fears and questions most new coaches face when launching their business. Her gentle and compassionate teaching style made me feel instantly welcomed as she deeply listened and connected to each student’s concerns about moving forward on their particular path. I found the homework to be challenging and rewarding because it forced me to really narrow down some of my ideas and to expand upon others. One of my favorite gems from Carol is, “when you take a series of effective actions, then you build momentum
- Deb C, JD, BCC