Get the latest information on coaching trends and topics of interest through ILCT's free teleconferences.
It’s a common practice for some coaches to meet clients, potential clients and sponsors at coffee shops. So how do you have these meetings and assure confidentiality?
September 19, 2018
Do you find yourself on the thin line of wanting to be direct without crossing the line into being too directive where you may lose clients, customers, direct reports (and fail your coaching exam)?
June 29, 2018
Join us for this exciting three-call series by marketing expert Terry Pappy.
Staying Out of Ethical Hot Water for Coaches looks at “gray areas” of coaching ethics. This means, you may not find specific ICF ethics code for these gray areas, however a lack of awareness in these gray areas can lead to a breach of black and white ethics code.
This is the second call in our three-call series, Calm the Overwhelm: Building the Right Mindset For a Winning Coaching Practice.
This is the first call in our three-call series, Calm the Overwhelm: Building the Right Mindset For a Winning Coaching Practice.
Join ILCT faculty member, Jeanne Erikson, to learn about this exciting new course, which pulls back the veil on the “art” of coaching. Coaches will learn how to match the many coaching strategies they may have learned with each specific client's needs.
There's so much to consider when building a coaching practice.
Are you preparing to take the PCC or ACC Exam? Took coaching courses a while ago and feel a bit rusty? Renewing your ICF credential? Want to continue to enhance your mastery of coaching skills?
Part 3 of 3
In this final call, we'll talk about how you can use your existing network to grow your coaching business.
Part 2 of 3
Develop a profile of your ideal client. This conversation will provide insight into the creative exploration of not only who you want to serve, but what their biggest pain points are and what their world is like.
Coaching professionalism is paramount to our profession. As coaches we “walk our own talk” right? I know most of us work hard to be highly professional and operate with high standards. However an unconscious “slip of the tongue” could land you in ethical hot water as it relates to this section of code.
Part 1 of 3
Reverse engineer your marketing and lead generation by discovering why you do the work you do.
A lot of students have questions when it comes to turning their coaching passions into actual practices and we’d like to help.
ACC. BCC. CLC. PCC. What is the credential for you? And do you really need to be credentialed?
Wellness isn't just a buzzword, it is a way of life for many people...
Best Practices for Coaches
We will discuss the aspects of phone technology and what coaches need to know to provide secure and confidential services to their clients.
There is a lot being said on the internet about the results attained from working with a coach—and not exactly in an ethical manner.
Learn the 7 "musts" to unlocking the power of social media.
Confidentiality is a crucial component of any coaching relationship, and now more than ever, so is the use of technology.
Did you know that you can gain corporate coaching experience while learning at ILCT? Due to the nature of this exclusive training, it is offered to a limited number of students... don't miss your opportunity to learn more!
Do you find it difficult and challenging to coach within communities of color? That sometimes your credentials aren't getting you into the places where you would like to *really* make a difference?
Join ILCT faculty member, Tina Elliot, to discuss important policies, terms and conditions for your coaching agreement.
Most new coaches dread the idea of having to sell themselves in order to get clients, let alone "networking" in order to meet them.
Ways to uncover your authentic self at Work, Home, in Relationships and Life
Interested in watching a master coach at work?
Jim Strohecker, CEO of WellPeople, provides a look at the history of the modern wellness movement, wellness coaching, and the Wellness Inventory—a widely used assessment tool based on the work of Dr. Travis.
I know it sounds fishy - but I did it and I'd like to show you how.
After this call, you'll be ready to use social media to your advantage!
What is Mastery in Coaching?
The aim of Cognitive Behavioural Coaching or CBC as it is known, is to develop ways of thinking and associated behaviours that are more productive and likely to assist an individual reach their desired goals in life.
Creating your first coaching program can seem daunting IF...
Join Pat Williams and Christa Colletti to hear about innovative ways of offering coaching to youths. The “Road to Success” youth program has been in operation since September 2012 with great success.
Innovations in coaching using music for self-care and burnout
Join Dr. Lauree Moss and Ellen Neiley Ritter to learn more about somatic coaching and ILCT's Wellness Coaching certification program.
Join ILCT faculty member Tina Elliot to discuss this important issue.
Are you planning to pursue the Board Certified Coach credential? Are you already a Board Certified Coach?
Learn state of the art creative communication tools for personal and professional work!
Have you thought about the potential for life enrichment for seniors via coaching?
... an essential Skill for the Coach AND the Client
Growth often occurs as a result of shifting one’s perspectives and therefore, is an important tool in the coaches’ toolbox.
In this call you will discover fun and engaging ways to begin work with a new executive or business owner.
Pat Williams will present the work of David Hawkins and discuss how you can use this technique yourself and with your clients, with muscle testing for goals, behaviors, challenges, etc.
As the coaching profession’s visibility and exposure increases so does the need to operate ethically and protect ourselves from ethical complaints.
Metaphors can be a wonderful tool for working with your client; taking the coaching deeper.
The 7 "sins" that most coaches commit that get them stuck in the muck, how to identify them and most of all, how to get out of the muck
Interested in watching a master coach at work? ILCT founder Pat Williams will be coaching one individual during this call and then talking about the dynamics and skills that were observed.
Brand identity, marketing and making a difference
Techniques for overcoming periods of inactivity and getting things moving again
Impact your coaching and your own life by bringing light to the shadow—the place where both undesired memories and feelings reside
This call provides a unique opportunity to listen to examples of actual coaching supervision/consult with participants being asked to bring in client cases that they may be struggling with, to receive input from one of the leaders in coaching, Dr. Patrick Williams, ILCT’s Director of Training.
Whether you're new to coaching or have been around for awhile, every coach needs paying clients in order to succeed in business. If you're having trouble getting people to accept your invitation to a Complimentary Coaching Session or hiring you afterwards, join Dr. Jim Vuocolo, Master Certified Coach and ILCT Director of Business Development on a free call to discuss when and how to propose coaching to your prospects for maximum success!
You have chosen the wrong client – now what?
A discussion on how to ethically manage a client relationship that is challenging or the wrong fit for you as a coach.
Join ILCT faculty member Tina Elliot as she discusses how to ethically close out a coaching engagement.
Join Tracy Ray of Pink Pigeon Media as she discusses the ins and outs of using images in your online presence. Points covered will include:
• Importance of using images
• Finding Legal Images
• Saving Images for best SEO (show URLs)
• Trick for making the most of memes
• Easy photo editing
Join Pat Williams as he discusses with Bill O'Hanlon: How to Write a Book in Record Time in the Midst of Your Busy Life for More Clients, More Income and More Impact
Bill O’Hanlon was trained as a psychotherapist, practiced for over 30 years, but now mostly writes books (he has written and published over 30 of them), does workshops (he has give over 3,000 presentations is over 40 countries around the world and in every State in the U.S.), and does online courses.
Join Tracy Ray of Pink Pigeon Media as she discusses overcoming the hurdle of writer's block. Points covered will include:
• Conquering fear
• Practical exercises
• Limit Yourself / Don’t Limit
• People love a good story
The coaching part, of course!
Coaches often don't feel comfortable working in the area of their client's money lives. This is unfortunate since no other profession possess the powerful tools that coaches routinely employ to help their clients create lasting change.
Read more here!
Join Tracy Ray of Pink Pigeon Media as she discusses the ins and outs of finding keyword-rich topics for your blog. Points covered will include:
• Make a list of keywords
• Basic Google search: Relevance of results
• Keyword tools: Use ‘em for free to uncover gold
• The Curse of Knowledge: Expand Beyond What You Know
Companion document for this call: Finding Keyword Rich Blog Topics
Join Pat Williams as he interviews Laura Berman Fortgang, a pioneer in the life coaching field about her life, career, and book, Now What?: 90 Days to a New Life Direction.
Laura Berman Fortgang is recognized internationally as a pioneer in the personal coaching field and is the author of five business and personal self-help books including the national best-seller “Take Yourself to the Top”. Her two latest books, “The Prosperity Plan” and “The Little Book On Meaning” have garnered national awards.
The Coaching industry, my books, and the teachings of ILCT have been emphasizing for 20 years now that coaches avoid advising their clients. The key term of this teaching needs to be looked at honestly.
And what really goes on behind closed doors of coaches? I suspect many coaches give much more advice than they think they do. As you get mentoring and become a more reflective learner of your coaching, you will honor the code of eschewing the style of advice that include telling and directing, but will gracefully offer thoughts, resources, and your own experience or knowledge to the coaching relationship for expanding the client’s awareness and choice. After all, isn’t that the end goal? (excerpted from Pat Williams' article Do we or don’t we offer advice as coaches?)
Join Tracy Ray of as she explains how to harness the power of LinkedIn to build your coaching practice.
Let’s make you the one media outlets call when they’re looking for an expert. We’ll talk about how to develop relationships with editors and writers and how to find and respond to leads. Also covered: How to draft a focused press release.
Join Tracy Ray of Pink Pidgeon Media as she discusses blogging as a tool to build your coaching practice.
I. Quick blog overview
II. Starting from scratch
a. Blog without a website?
b. Defining your blog
III. Generating Post Ideas
IV. Proper use of images
V. Dealing with comments
VI. Getting the word out about your blog
Companion document for this call: Blogging
In this call, ILCT faculty member, Lynn Meinke, hosts a panel discussion to hear why many of our faculty members are passionate about using the PeopleMap assessment in their coaching practice. Joining Lynn are Mike Lillibridge, developer of the PeopleMap, and Fred Meinke - a great time to learn from seasoned coaches.
Join Katie Karppala to explore the power of your network, creating influence, and promoting your business through the holiday season. The call will explore basic principles around this subject, and then open up for a creative brainstorming session.
Katie Karppala, BCC, an ILCT student, is the founder of Authentic Dimensions Consulting, LLC, specializing in executive, life and wellness coaching, as well as teaching at Emory Continuing Education and Emory Corporate Learning.
Now’s a great time to establish yourself as a freelance content-provider. You’ll learn how to figure out what print and digital magazines want, how to match your area of expertise with possible markets and how to structure a compelling story pitch.
Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014. Learn more about her work at coachgay.com.
As a special offer to ILCT students and staff, Gay is offering her ebook How to Pitch to Magazines for half-price, $20. It includes templates, worksheets, links to sources of good stats, Do’s and Dont’s, and more. Go to coachgay.com, click on “How-to Books” in the menu bar and you’ll see the ILCT offer there.
Join Tracy Ray of Pink Pigeon Media as she discusses how to harness the power of the "Twitterverse" to build your life coaching business.
I. Quick, basic Twitter overview
II. Why use Twitter
III. Creating a powerful bio
IV. Following and being followed
b. Followers of Followers and those they follow
c. Tools to find Followers
Click here for the companion document to this call.
Join Pat Williams as he interviews Dr. Michael Pantalon, addiction and motivation expert, and the newest member of ILCT’s faculty with his Progressive Recovery Coach Training program. Dr. Pantalon is a clinical psychologist, author of the motivation book, Instant Influence, and Senior Research Scientist at the Yale School of Medicine, where he has been developing and studying cutting-edge treatments for alcohol, cocaine, opiate, and tobacco use disorders, as well as, training hundreds of clinicians, coaches and non-professionals in evidence-based addiction treatment and motivational strategies, since 1997.
You need and want to blog. But where do ideas come from? What’s the ideal structure and length? Should you have or do guest blogs? How often should you post? Let's get you writing!
Gay Norton Edelman is a writing coach, editor and author with over three decades experience in publishing. Her work has appeared in Family Circle, Good Housekeeping, Women’s Faith & Spirit, Guideposts, Beliefnet, ThirdAge.com, Spirituality & Health and others. Her book The Hungry Ghost: How I Ditched 100 Pounds and Came Fully Alive was published in February, 2014.
So, you need a website? Join Tracy Ray, of Pink Pigeon Media, as she discusses this important aspect of your coaching business. Should you do it yourself or pay someone to do it for you? Do you know how to choose a domain name? What is hosting? What are the necessary elements of a website? Learn the answers to these questions and more!
Companion document for this call: Module Four: Getting a Website
Find out how coaching benefits job-seekers and how much demand exists for this type of coaching. What are some of the changes we've seen in the ways employers find candidates; and how does that impact job search coaching? What are some of the greatest challenges facing coaches who work with job-seekers; how can coaching address them?
Click here to see current discounts for this class!
New to marketing on Facebook? Join Tracy Ray, of Pink Pigeon Media to learn more about this big social media platform. Learn about the differences between profiles and pages, and how to create them, build followers, the basics of posting and more.
Catherine Morisset is a Coach at heart – in her life and her career, she walks her talk, and it’s made her a popular coach and resource as an organizational coach & facilitator. Her clients say she is not only experienced and knowledgeable, but that what makes it work is her common-sense and authenticity-based approach.
She has designed and delivered resilience, wellness, leadership and change management programs for large organizations, delivering them in Canada and internationally. She regularly presents at conferences focusing on organizational resilience, wellness and effectiveness.
We will discuss her work in 25+ years as a coach and trainer and the essence of her upcoming class at ILCT on coaching for resilience.
Clarification: The listing for the course discussed in the call, Coaching for Resilience: Part 3, has been updated. The class meets 6 times/weeks for a total of 8 hours and has a tuition of $415, which includes materials.
Join Tracy Ray of Pink Pigeon Media to begin exploring who your target market is and what social media platforms they use (Facebook, Twitter, & LinkedIn) to determine the best platform for you. Learn about the importance of blogging and online forums, as well as the 1 mistake not to make.
Companion document for this call: Using Social Media for Your Life Coaching Business: 101
Join Tracy Ray of Pink Pigeon Media for the first of this new series of teleconferences sponsored by ILCT and explore:
• What is Social Media?
• Top 7 reasons people turn to the Internet
• Big Picture: Social Media is like gears in a machine
• Which Social Networks should you use? (Making sense of it all)
• 17 Tips to a solid, basic Social Media Strategy
Companion document for this call: Social Media Overview
Tracy Ray is a Social Media Specialist who manages social pages for small businesses. She creates content on their behalf, broadcasts it on social pages and creates content to promote engagement. As a consultant, she guides do-it-yourselfers through the many ways they can improve their social pages and use them to their fullest.
Tracy lives in Georgia with her family and wirehair Dachshund. She is a photographer harboring a penchant for macro photography, an enthusiastic cook who is secretly addicted to online food porn and loves cheese beyond all reason.
Join Dr. Patrick Williams as he talks with ILCT student Christa Colletti about their experience as coaches in this program sponsored by Flagler County, Florida’s for out-of-school young adults ages 16-21. This successful program offers training in basic coaching skills for empowering conversations, job skills and life skills necessary for success, as well as mentoring the youths. Read more about the program, and join us for a call to see the positive impact coaching can have on youths.
Join Pat Williams as he interviews Marilee Adams, Ph.D. as she discusses her Question Thinking methods and the tools and methods coaches can implement to move from Judger Mindset to the Learner Mindset and how that move can change our lives and those of our clients.
Marilee Adams, Ph.D. is president of the Inquiry Institute, a consulting, coach training, and educational firm that provides her Chief Question Officer program and workshops, online learning and keynotes , whose clients include global Fortune 100 companies and federal government agencies. She is an adjunct professor of Leadership at American University in the School of Public Affairs. She has presented her work on Question thinking to thousands and is now offering her course through ILCT.
Join Pat Williams as he discusses using metaphors in coaching with Kristen Truman-Allen.
Coaching is a relationship developed for the purpose of creating some change or to achieve a specific goal. Metaphor is an imaginative linguistic tool representing one thing in terms of another. This phenomenological study explored the experience of 10 coaching clients who participated in a qualitative telephone interview using semistructured openended questions. To qualify, each participant identified a moment in coaching in which something significant had happened and remembered that a metaphor was used in the conversation. Research revealed four themes; new awareness, personal shifts, life changes, and reminders—and eight subthemes: shifts in perspective, shifts in emotion, shifts in action, changes in way of being, transformations, physical cues, emotional cues, and verbal cues. The data revealed a cyclical pattern, proposing a model of self-generated change. The cycle begins with the metaphor evoking an awareness that generates a personal shift, followed by life changes. The metaphors become reminders to stimulate a re-awareness, thereby perpetuating the coaching conversation over time.
Kristen Truman-Allen PhD, RN, PCC is a health care leader serving as an Administrator of Nursing in Cheyenne Wyoming. She brings her experiences as Emergency nurse, Outward Bound expeditionary learning instructor and Organization Development professional into her coaching as a formal leader in organizations. She earned her Master’s Degree in Nursing Education and a Masters in Human and Organization Systems and in 2013 completed her doctorate in Human Development focused on professional coaching. Kristen uses metaphor and intuition in her coaching of teams and individuals to help create powerful personal growth. Kristen is the proud mother of four children ages one to 17 and is passionate about living boldly and authentically.
Transitioning into a new profession is not always easy as often our expectations and mindset come into play, impacting forward movement. Where you are in this transition? This call will provide a wonderful opportunity to work with Katie Karppala, BCC, who specializes in working with other coaches to fine-tune their personal brand. Come willing to share and explore, or just get tips for moving forward as a coach.
Enter into the world of men and masculinity. Today we’ll explore coaching with men. This includes how coaching with men may miss the mark due to assumptions and stereotypes as well as what works in coaching men.
Patrick Williams speaks with psychologist Ed Adams, recipient of the Practitioner of the Year Award of Division 51 (Men and Masculinity) of the American Psychological Association. Ed won this award in part because of his groundbreaking success as the founder of the non-profit organization Men Mentoring Men. We’ll explore the emotions, needs, perceptions, and language of men. Ed will report on his experiences doing therapy, coaching, and facilitating over a thousand men’s meetings. He’ll also explain why he has found that compassion is often the centerpiece of a man’s growth and happiness.
How do you know if your client is ready for coaching? Or what kind of coaching? ILCT instructor Jeanne Erikson will address the professional issues surrounding this important issue.
Are you connected to your value as a coach? How you see your value as a coach will directly influence how you market your practice, how you set prices, and impact your success. This call will cover how emotional intelligence influences self-perception of your value as a coach, and discuss some practical exercises to create circuitry with your value.
Join Katie Karppala, BCC, founder of Authentic Dimensions Consulting, LLC, who specializes in executive, life and wellness coaching, as well as working with other coaches to fine-tune their personal brand and marketing.
Join Pat for an update on the coach training program which ILCT has been conducting within a federal prison and how it has made a strong positive difference.
Join Pat Williams for an interview with Patricia Cates from the Center for Credentialing and Education about news and updates about the BCC coach credentialing.
Join Pat Williams as he discussed Executive Coaching with ILCT instructor Mike Lillibridge.
Video coaching is on the rise, but to do it successfully, a little technical know-how goes a long way. Whether you're just curious or already have video clients lining up, join Joe and Ian from Practice Kit as they provide tips on apps, security and confidentiality, choosing a camera (for Mac or PC) and setting up the right recording space.
Dr. Mike Lillibridge's Executive Coaching Practicum is a unique class in which students are assigned two or more clients to work with throughout the 20 weeks, coaching clients who come from corporations, higher education, and a private school utilizing the PeopleMap assessment and many areas from positive psychology.
Mentoring vs. Supervision in Coaching
Join Patrick Williams as he discusses the meaning, differences, and the benefits of mentoring and supervision and whether you need them in your coaching practice.
Join Ellen Neiley Ritter and Nancy Branton to learn more about certification programs offered bu ILCT, including the new Career Development Coaching Specialist certification.
Click here for an explanatory table of available certification paths.
Click here form more information on ILCT's new Career Development Specialist certification.
Pat Williams and Mairlyn O'Hearne share take-aways and the salient points from the ICF special event from October on cultural competency and diversity awareness.
It’s a complete misnomer. It doesn't exist! The proof is simple and has to do with the fact that time only moves in one direction—forward! As the old saying goes, "Time marches on!" And neither you nor I can stop, change or manage it! In this free call, Dr. Jim Vuocolo, MCC will show you a much better way to greater productivity and effectiveness - just in time for the holidays ahead!
Register now for "The Myth of Time Management" call. (Note: This call will be recorded for future use at ILCT and as content at http://www.MasterfulMindset.com Attendance implies consent to be recorded without compensation or royalties of any type.)
Explore what it takes to connect to your true passion, find the courage to embrace it, support it, and how to leverage your passion to market the coaching practice you desire. Join Katie Karppala, BCC, founder of Authentic Dimensions Consulting, LLC, who specializes in executive, life and wellness coaching, as well as working with other coaches to fine-tune their personal brand and marketing.
Join ILCT Founder and Master Coach Dr. Patrick Williams as he does a coaching demonstration with one of the attendees and then leads a discussion on techniques used and their impact.
Why do I need a web presence? Can I have “web presence” without a website? Join Ian from PracticeKit.com to learn about common misconceptions, practical do’s and don’ts and what to look for when you set out to establish a web presence to be proud of (or fix the one you’ve already got). Submit your questions and register for this useful call for any coach or counselor who wants more out of their online presence!
The pursuit of a meaningful life is an endeavor that presents many challenges. What is meaning? How does one identify intrinsically-meaningful goals? What ignites the motivation that fuels the voyage towards a more meaningful life?
The answers that modern science offers to these questions are sometimes narrow, and not always actionable, but combined into a single action-plan they can form a structured coaching process that becomes a powerful engine of change. Using concepts of Positive Psychology, Self Determination Theory, Self-Concordance Theory, Solution Focused Therapy, and the study of motivation, this process starts with the creation of a multi-dimensional vision, continues through the iteration over possible goals, and ends with the tools that sustain drive and motivation through the challenges of daily goal pursuit.
In this information call, ILCT instructor, research scientist, and entrepreneur Ran Zilca describes how he put together the process of Meaningful Goal Pursuit (MGP) while working closely with scholars like Deepak Chopra, Stephen Covey, Phil Zimbardo, and Sonja Lyubomirsky. In his own life, MGP has taken Ran on a 6,000 miles solo motorcycle ride, the sale of his company, and a move with his family to the other end of the world.
Read more about Ran’s course Meaningful Goal Pursuit
Read Ran's latest article: 10 Steps to a Meaningful Life from a Man Who's Found One
Join Pat as he interviews ILCT faculty Dr. Elizabeth Ann Stewart, BCC, author and spiritual guide with over twenty-five years’ experience as a spiritual director. Committed to the transformation of consciousness and the well-being of our planet and all her people, she is a Christian who coaches those who seek a deeper connection to Mystery, to Love and to the waiting Heart of God. Her ILCT courses include Creating Sacred Context and Ways of Sacred Listening.
Watch Dr. Stewart's brief video on spiritually-based life coaching here:
Join ILCT student Katie Karppala, BCC, as she explores the importance of Mindfulness in coaching and in our lives. She is the founder of Authentic Dimensions Consulting, LLC, specializing in executive, life and wellness coaching, as well as teaching at Emory Continuing Education and Emory Corporate Learning.
Joe Wyrembelski is co-founder and technical and security lead at Lift Pattern, makers of Practice Kit. In his daily work, Joe fields questions from coaches and counselors about the best ways to protect their privacy and those of their clients online.
In this first of a series of calls on technology in your practice, Joe will review the basics of encryption and confidentiality and answer common questions he’s heard such as:
“Do I have to buy a new computer to practice online?”
“Is Skype / Gmail / AOL ‘secure enough’?”
“How can I be sure I’m secure?”
“Can the FBI/NSA spy on my communications?”
During this call Joe Wyrembelski from Practice Kit covered important things that you can do to ensure security and confidentiality for you and your clients. In his next talk he’ll be speaking about the things that your technology providers (and you as providers using technology) are responsible for; the questions you can ask to ensure they are on top of things; and how you can participate in achieving and maintaining compliance with HIPAA, FERPA, HiTech, etc.
Links to software Recommended in this Call
Ethical Framework for the Use of Technology in Coaching
A set of minimum standards and practices a coach working online must always adhere to in order to be considered to be working in an ethical manner. (link)
This article from How-To Geek, “Why you should use a Password Manager and How to get started”, reiterates much of what I covered about using a Password Manager and gives links and screenshots to help you along.
These articles from How-To Geek do a great job of walking you through the basics of securing your dropbox folder.
Pat’s Coaching Forum: Somatics in Coaching
Join ILCT Founder Dr. Pat Williams, MCC, BCC as he talks to ILCT faculty member, Dr, Lauree Moss, MSW, BCC, PCC about this interesting trend that is growing in popularity in the coaching world. Lauree is a mind-body psychology pioneer who for the last seven years has brought Somatics to her teaching at ILCT in her two courses “Body-Mind Coaching Tools for Wellness™” and “Body-Mind Life Coaching,™”.
Date and time for call: Monday, August 26th 2:00 PM Eastern